Two data-driven and statistically-oriented attribution models of an advertising campaign of a “Fortune 500 Automobile Manufacturer” are developed.
Born and raised in Athens, Greece, I am a MSc Business Analytics graduate from Imperial College Business School with a Diploma (B.Eng & M.Eng.) in Mechanical Engineering from the National Technical University of Athens. I am currently working as a Data Science Manager at Accenture. Prior I was a research assistant at Imperial College London in the field of attribution modelling in digital analytics.
I bring along with me a strong grasp of fundamentals in Data Science, Machine Learning, Artificial Intelligence, Engineering and Business, along with a penchant for teamwork and a zest for new challenges.